Franchise Opportunity
Own a Kiddies Aqua Franchise
Join Africa's largest and most trusted swimming academy network. Build a profitable business while saving lives in your community.
Why Partner With Us?
A Business That Changes Lives
Drowning claims around 300,000 lives worldwide every year and is the 4th leading cause of death in children aged 1–4 globally (WHO Global Status Report on Drowning Prevention, 2024). Every branch you open provides critical water safety education to your community — while building a recession-resistant, high-margin recurring-revenue business.
- Proven 33-year track record and brand recognition
- Exclusive Amphibies method training and licensing
- Comprehensive operational and marketing support
- Proprietary management software and systems
- Growing demand — swimming is an essential life skill
- Recurring monthly revenue via debit order billing
Real Franchisees · Real Communities
A business built on smiles like these
Every KASA franchise is a community hub — teaching life-saving skills to thousands of families every year.
Our Facilities
See Real KASA Venues
From modern branded branches and indoor heated learn-to-swim pools to outdoor classes and aqua-aerobics — explore the range and quality of facilities across our network.
A modern, fully branded KASA branch frontage
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A full-size indoor heated lane pool
Aerial view of a purpose-built branch
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A warm, covered learn-to-swim pool
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An outdoor pool with shade sails and mountain views
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The swim-journey mural in the toddler area
A one-on-one learn-to-swim lesson
A welcoming, festively decorated pool hall
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Happy swimmers and coaches after a class
Branded signage at a branch opening
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An aqua-aerobics class in action
A thermally covered, energy-smart pool
Lessons under way in a sheltered indoor pool
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A glass-enclosed pool with thermal blanket
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A bright, family-friendly pool space
Proud partner and foundation affiliations
Investment Packages
Two Ways to Buy In
Choose the full licence to teach both baby self-rescue and learn-to-swim, or start with our learn-to-swim package. Every package is turnkey — training, branding, manuals and stock included.
Baby Floating + Learn-to-Swim
Full License Franchise
The complete offering — train in both the exclusive Amphibies baby self-rescue method and our full Learn-to-Swim programme, with the widest revenue base.
What's included
- Training of 1x Baby Floating Instructor (400 hours) + 3x Learn-to-Swim Instructors (100 hours each)
- Training of 1x Client Care Coordinator (minimum 3 days)
- Initial KASA-branded staff gear — wetsuits, golf shirts, hoodies (up to 7 staff)
- 95-page Branch Operations Manual built on 35 years of expertise
- 100 branded swim caps + 100 branded swim bags for your first 100 clients
- Unlimited in-house graphic design support + custom KASA email addresses
LTS Training Only
Learn-to-Swim Franchise
A lower-entry route focused purely on our proven Learn-to-Swim programme — ideal for first-time franchisees building toward the full licence.
What's included
- Training of 3x Learn-to-Swim Instructors (100 hours each)
- Training of 1x Client Care Coordinator (minimum 3 days)
- Initial KASA-branded staff gear (up to 5 staff)
- 95-page Branch Operations Manual built on 35 years of expertise
- 50 branded swim caps + 50 branded swim bags for your first 50 clients
- Unlimited in-house graphic design support + custom KASA email addresses
Each Franchise Agreement is negotiated around your specific territory and scenario. Download the prospectus for the full breakdown of inclusions and terms.
Ongoing Partnership
A Simple 5% Monthly Revenue Share
Beyond the once-off licence fee, franchisees contribute just 5% of monthly revenue. This single, transparent fee keeps you fully supported, marketed and managed — there are no hidden monthly charges.
Royalties
Your ongoing right to trade under the Kiddies Aqua & Amphibies Babies Africa brand, methods and systems.
Marketing & Automation Fund
Pooled national marketing, lead generation, and the digital automation platform that drives enrolments to your branch.
Management & Support
Continuous head-office mentorship, operational guidance and brand-standard management from Arrie and Lizette Botha.
Training & Support
You Are Never On Your Own
Arrie and Lizette Botha personally train and mentor every franchisee — from your first day in the water to running a full branch at brand standard.
400 practical hours
Self-Rescue Water Safety
The exclusive Amphibies baby-floating method — teaching infants from 6 months to roll, float and self-rescue.
100 hours
Learn-to-Swim Programme
Our full Foundation, Intermediary and Advanced curriculum for toddlers through to adults.
Admin to compliance
Operational Training
Finance, HR and recruitment, marketing and social media, pool maintenance, hygiene, plus CPR and First Aid.
Ongoing Support That Never Stops
- An exclusive, protected franchise territory with no overlap
- Unlimited mentorship from Lizette's coaching team and Arrie's operational team
- Quarterly refresher training to keep your team at brand standard
- Weekly 'Stroke of the Week' video analyses
- Recruitment and training of every new staff member you hire
- 24/7 support, on-site visits, and unlimited graphic-design at no cost
A Brand Parents Trust
Backed by a money-back results guarantee
Kiddies Aqua stands behind the effectiveness of its programmes with a guarantee of measurable progress — or a refund. When you franchise with us, you sell a brand parents already trust because it puts its results in writing.
Trusted By
Chosen By Celebrated South Africans
From cricket legend AB de Villiers and singer Karlien van Jaarsveld trusting us with their own children, to proudly sponsoring elite athletes — the KASA name carries weight.
More Than Lessons
A reward culture that keeps families coming back
Every year KASA runs two Five-Day Holiday Camps, hands out collectible designer medals that are refreshed annually, and awards qualifying babies an Amphibies Babies Africa gold-mounted coin. It is the kind of loyalty engine that turns first lessons into long-term enrolments at your branch.
Available Territories
Open Territory Across Five Provinces
We are actively seeking franchise partners in the following South African provinces. Each Franchise Agreement is determined and negotiated based on your specific scenario and territory — there is no one-size-fits-all deal.
See your province on the list? Let's talk.
Email Arrie About Your Territory WhatsApp Arrie 082 570 9925Free Resource
Download Our Pool & Facility Sketch Plans
See the two real facility layouts our current franchisees use — from a compact indoor heated pool to a full-scale swim school building.
These suggested sketch plans give you a concrete starting point when evaluating sites, speaking to architects, or costing your Standard Franchise build.
Swim School Building Plans
Two layout options — PDF
Enter your contact details — download starts immediately.
Ready to Get Started?
Download the Full Franchise Prospectus
Get the complete KASA & Amphibies Babies Africa prospectus instantly, or contact Managing Director Arrie Botha directly to discuss your territory.
- Investment packages and everything included
- Open territories — Limpopo, Mpumalanga, Northern Cape, North West & Free State
- Franchisee training programme and onboarding timeline
- Ongoing support structure and head office contact
Run a school instead of looking to franchise? Explore our School Partnership Programme